Aim: Having initially developed a basic brand for the UK arm of an Islamic bank, which included logo development and two brochures Alburaq felt they required a design service that could deliver a more UK focused style for the bank.

Solution: Working with the executive team at the bank I revised the balance and colouring of the brand logo and delivered a range of support materials for the banks operations, focussing the direction of the brand across a wide range of activities. Particular challenges are raised when working within this sector due too the nature of not only complying with financial regulations but also ensuring everything is Shariah compliant. Services delivered:

• Product brochures
• Support collateral
• Technical documents
• Copy writing
• Website
• Promotional materials
• Advertising
• Event stands and banners
• In branch merchandise
• Office signage

Results: A consistent , strong and clean design approach which did not require photography, used subtle Islamic symbolism and delivered clean and concise brochures, documents and applications. The look and feel was gradually migrated from a more traditional Islamic design appoach to an approach that sat well in the UK marketplace.