Aim: As a start-up business of two founders, the challenge was to build a brand presence that would convey a larger business to prospective clients, one which would allow them to target the big four supermarket retailers as well as major food manufacturers.
Solution: Working directly with the founders, for the first 6 years of the business, I built a brand around their data analysis business, delivering:
• Brand workshop and brand development
• Support collateral
• SaaS UI
• iPhone App
• Service support documents,
• Pitch concepts and presentations support
• Office interiors and signage
Results: In the six years working with Brandview they became a market leader in B2B retailer and manufacturer data analysis, both here in the UK and the US, with over 100 employees. The brand elements, set in place 6 years ago, underpin all of their service and business development work. A particular highlight was developing the concept pitch that won the company the Sainsbury’s Price Match account.