Aim: The locum agency sector in the UK was dominated by locally based small telephone based agencies. Click locum was aimed at offering a UK wide Pharmacy Locum Service that allowed Pharmacists and Locums to manage their bookings and diaries via a web portal.
Solution: Developing in Cold Fusion I delivered the creative and UI, building the brand from the ground up. The Click Locum service was built over 9 months and launched as a pilot in the Kent area before growing into other UK areas.
Results: The service grew quickly in the first year although telephone support was offered alongside the online service for the first year. This new service was identified by BUPA as an ideal fit for their own recruitment services and the duly purchased the company after year of operation.