iTAB are a global medal personalisation service used by over 400 of the top running events across the world. Their service allows race participants to add their name, finish time and personal message to their race day medal.

The company had been built on little branding or support collateral and with a website that was built around 2011. They had built a strong portfolio of clients but needed to move the business on to a new level to increase user uptake of there offering at races and also to ensure they would continue to retain and add to their portfolio of clients.

LBI ran brand workshops and briefing sessions to ascertain and develop a new brand, communication process, social media interaction, assets, content and website. The implementation of the new website with an easier process to add race information and for users to locate and purchase iTABs for their races, an asset library for events to use when promoting the service and a strong brand identity, have all contributed to significant increases in uptake of iTAB’s.

In addition to the brand, asset and website work LBI implemented and awards programme called iTAB Stars. This is a monthly award nominated by events and racers to recognise special achievements at race events, whether that be for notable achievements against adversity, raising money for charity, dedication to volunteering or those special moments that can happen at live events (think of the athlete at the London Marathon who stopped to help another stricken runner across the finish line).

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