Aim: Sennheiser required support materials for a new sales team set-up to push sales of the headset technology into businesses and call centres.
Solution: A step by step guide to the Sennheiser proposition was developed to take a prospective client through the key decision making phases. In support of the printed and digital versions of the brochure a series of emails were developed covering key product and use areas for clients.
• Sales support brochure
• Set of creative emails
• Copy writing
Results: A useful tool and promotional emails for sales staff. The brochure was reprinted 4 times in the first two years and is now updated for reprints by in-house staff.