Aim: TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud . They were looking to raise awareness of their services within the UK market place.
Solution: Working closely with the Marketing and Comms teams at Tibco a corporate, video that could be easily tailored to individual sectors was produced. Supporting this video was a micro site aggregator that pulled together multiple streams of data and content available on disparate systems. The microsites were tailored to specific sectors for marketing communications to direct traffic to relevant information. These in turn were supported by coordinated emails, adverts and social network activity, including blogging and tweeting. Items produced:
• Corporate video production and editing
• Sector specific video editing
• Micro site aggregator design and build
• Content writing
Results: A cohesive programme ran for 6 months generating a high return of leads and meetings along with a raised awareness of the Tibco proposition and credentials