Aim: TSM required support developing creative ideas to generate bespoke engagement programmes to enable the building of sales data sets for corporate clients, such as, Sungard, SAS, and Level 3.
Solution: Working with the TSM team in creative workshops we developed a range of programme concepts to generate high quality contact databases for specific market sectors. These programmes took a variety of forms including micro portals with personalised content, research/ questionnaire based industry specific reports and white papers, live events, search yourself campaigns, video and interactive web content. Support was provided to deliver direct marketing and collateral to support to these client teams.
Results: In all cases the programmes generated very accurate and defined lists that delivered high quality leads to their clients prospects lists for sales and business development teams.